What Hitwise, Comscore, Compete and Alexa may not know is coming
Let’s see. Google Trends plus Google Search plus Google Analytics plus free wi-fi equals…
Sounds like a recipe for a new Google Labs offering that will eventually compete (no pun intended) directly with the other metric firms out there. Talk about a powerhouse of data. While others are busy creating panels, search bars and paying for data from ISPs, Google is obstensively getting it for free.
Add in video usage data from Google Video, pageview and social interaction behavior from the all-of-a-sudden quickly growing Orkut, and the quiver-full of other fascinating properties that Google is gobbling up and you have the makings of a very powerful metrics source for determining how different web properties are performing.
The question is: will it be a more accurate and definitive picture than the other web data offerings or will it have its own apples to apples quirks?
