First Yahoo brought it to the masses (millions) when they released the new version of Yahoo mail with a built in RSS reader. People do not need to know what it is, just how to use it.

Google upped the ante for browser-based readers with its revamped Google Reader.

Now Microsoft is pushing out IE7 with an integrated, albeit harder to understand, RSS reader built right in.

(look for the little orange button… look for it… got it? good.)

What does the proliferation of the little orange button mean? Hard to say at this point. It certainly has changed the way I consume online content– allowing me to digest 10x more in a given day. In a world of Tivos and 5-minute-brownies-in-2 minutes, it might just be the next new thing.

So now, the web 2.0 world looks to Microsoft, Yahoo, and Google to educate the masses about the power of the little orange button.

I agree with Steve, the day of the little orange button is here. So now they have it, but will they get it?

Technorati : google, ie7, internet+explorer, microsoft, rss, yahoo, yahoo+mail