We’ll try to do this weekly (everyone loves a weekly column, it is so media 1.0). This is an early week wrap up of what I see and what the (in)significance of it may be.

1. Facebook opening up to the world - I thought the cool thing about Facebook was that it was fairly exclusive. Guess not anymore. Here come the advertisers. Maybe Wendy’s will open up a “square” Facebook profile. Then I can add them as a friend and see a news feed on what they are doing…. that would be really, really interesting (I got some new lettuce today!).

2. Second Life hacked - funny that I had to join a virtual world to actually run into a potential indentity theft problem. Wonder if Linden Labs will install Second Life police?
3. Leave YouTube alone - why is everyone so concerned about how YouTube is going to monetize itself. I think it should just turn into a not-for-profit, keep on going like it is, just making sure it is bringing in enough to pay its employees and server costs.

4. Digg to pay users too - so says Calacanis. Always a fun read, Jason just seems to get it, regardless of subject matter. What is really interesting here is that this is coming not only on the heals of what Calacanis has done at Netscape by paying top contributors, but right off the latest Digg against Digg by its own power-users, who seem to be jumping ship pretty fast after getting accused of gaming the system. $$ talks, Digg$hit walks?

5. This is a strikethrough. Love how the strikethrough is used on blogs to make a funny point, or sometimes an edit. Has it replaced (sic)?